Drive Behaviour Change
Is there a behaviour that you want to change in your organisation, community or society as a whole?
As a changemaker, you're passionate about your cause, and you know that you need other people to buy-in, share your passion and take action!
But inspiring that kind of change can be hard…
If you overwhelm people with stats, facts and consequences, they bury their head in the sand - because the truth can be scary.
And trying to get your message out past the echo-chamber is essential - but other people don't seem to care, and it can be hard to reach them.
Understanding Behaviour Change principles can help you:
- Inspire others to take action
- Communicate your message with confidence
- Get buy in from supporters and your team to reach your targets
- Reach people outside your echo chamber
- Create meaningful, widespread impact
The fields of behavioural science demonstrate that humans are not rational.
This means that we need to work with what really motivates people to understand existing behaviours and inspire new ones, which includes:
- Infrastructure and materials
- Cognitive biases and shortcuts the brain makes
- Social norms (expectations) and unity around communities
- Consistency with status and identity for different stakeholders
- Messengers who different stakeholders relate and identify with
- Habits and routines that have become embedded
- Emotional states that are activated
- Rewards that make people feel good
- The framing of messages
For successful behaviour change engagement campaigns, it is important to understand how the above are already driving the existing behaviour and how these needs can be met with an alternative behaviour.
If you are ready to go beyond just telling people facts and stats and expecting change, behavioural science will offer you exciting and impactful ways to have greater impact and engagement - and you may not even have to mention ‘going green’ or ‘being sustainable’.
Here’s how I can help you implement behavioural change:
Facilitating your action plan development with a team
Training in the principles of behavioural science
Research and insights into the behaviour you want to change
Understanding your target audiences’ behaviours
Case Studies
I really enjoyed the last three training sessions, its great work you're doing! I found it really useful to have a refresh of psychology principles whilst learning new theories, and then how to apply it to my work. Which is the most important part really the application, so thank you!
Ninette Harris - Sustainability Coordinator at Durham
Useful recent blog posts
Who am I?
I’m Livvy, a behaviour change expert and sustainability consultant on a mission to engage people beyond the green echo chamber and help changemakers create real impact!
I to recommend witiumbers or providing expertise on your energy infrastructure.