What is bounce and does your website suffer from it?
So, first of all, what is bounce? In internet terminology “bounce” is when a visitor clicks to visit a webpage, normally from a search engine, and then quickly leaves again, we’ve all done it and for a number of reasons. If you are a website owner you will want to minimise bounce, firstly because you want people to engage with your site, but secondly it can affect your search engine ranks as well.
There are a number of reasons as to why users will bounce from a website, one of the main reasons is poorly designed websites, particularly ones that are slow to load. Times vary depending on web users but the majority of people browsing the web will leave a page if it is not functional with in 4 seconds, some users will only wait for around a second! It is therefore essential that your website loads quickly and efficiently, remember that over 60% of website traffic in the UK comes from mobile deices, so you want to make sure that your site is optimised for mobile devices via responsive design. Not only will this help reduce your bounce rate, it is also good for the environment!
You can check how fast your site loads and it’s mobile optimisation on Google PageSpeed. For comparison nolesserpanda.com scores 98% and the average website score is 74%.
Need help with any of the terminology in these articles? Check out the Website Terminology page for definitions of many key terms.
Another major cause of bounce is websites that simply look terrible! If your site has a design that doesn’t work properly, looks dated then people are unlikely to engage with it. This is particularly important if you are running an online shop, if there are issues with the site design and functionality then users are unlikely to trust your site with their credit card details. Other issues can be text that is too small or difficult to read or graphics that look wonky. It is always important to remember that your website is your online store front and you should take care of it in the same way that you would look after a bricks and mortar building. That doesn’t necessarily mean a complete overhaul of a site, but regular maintenance is important.
If you are thinking about getting a new website built or you would like a review of your existing website then why not get in touch to findout how No Lesser Panda can help you?